Jane Iredale is a pioneer. Her belief that ‘the most beautiful cosmetic you can wear is a healthy skin’ is the driving passion that delivers unparalleled range of products free from synthetic oils, dyes and preservatives. jane iredale® makeup is not just a refinement of conventional makeup; it's a new technology. It's so effective that it is recommended by plastic surgeons, dermatologists and skin care professionals around the world. Beautiful colours across foundation, eye shadows, lip colours and make-up kits inspire a range of looks from barely there nudes to glamorous evenings.
Jane was inspired to develop a make-up that was good for the skin by her career in the entertainment industry, where she saw actresses and models struggling with the ill-effects of the many kinds of make-up they wore. Her experience of working with women whose careers depended on a clear complexion showed her that skin disorders and sensitivities not only threatened careers, but also destroyed self confidence. This gave Jane the idea of developing cosmetics which not only give a flawless finish, but cared for the skin too.